How to Design A Stunning Cookie Packaging in 5 Steps with AI Tools

As a packaging designer, I often get requests for snack packaging, especially cookies, where innovative designs thrive. Today, let’s explore how a novice designer can create impressive cookie packaging using AI tools.

Credits : Use AI tools to design a cookie packaging

Step 1. Analysis of the current top 5 best-selling cookie brands worldwide.

Before we start, let’s take a look at how the best cookie brands in the world design their packaging. The so-called “know thyself, know thy enemy” is to ensure victory.

No.1 – Oreo

Oreo’s packaging is easily recognizable due to its classic black and white colors and prominent logo, which enhance brand visibility and identity. It often showcases appealing images of the cookies and incorporates playful, limited-edition themes that create a sense of fun and urgency.

This design strategy attracts a wide demographic by emphasizing togetherness and shared experiences, making the cookies appealing to a diverse audience.

No.2 – Chips Ahoy!

Chips Ahoy! features vibrant blue packaging that conveys energy and highlights large illustrations of crunchy chocolate chips, making it visually appealing to both children and adults. The playful typography and clear images enhance the product’s attractiveness.

The resealable packaging adds practicality, ensuring freshness and convenience, which appeals to on-the-go consumers and families seeking reliable, tasty snacks.

No.3 – Lotus Biscoff

Lotus Biscoff showcases elegant, minimalist packaging with a light brown color and signature wheel logo, conveying a premium image. Gold accents enhance the luxurious feel, attracting adults and connoisseurs seeking high-quality cookies.

The clean design reflects the brand’s European heritage and artisanal craftsmanship, appealing to consumers who value authenticity and traditional flavors. This refined packaging positions Lotus Biscoff as a distinguished, upscale choice.

No.4 – McVitie

McVitie’s packaging features a classic design in red, white, and black that reflects its British heritage. Clear images of the biscuits emphasize their texture and quality, building trust and loyalty among consumers seeking authentic products.

The practical, resealable packaging enhances convenience and freshness, addressing daily needs and reinforcing McVitie’s reputation as a reliable, long-standing brand.

No.5 – Walkers Shortbread

Walkers Shortbread’s packaging features a classic blue color scheme with intricate gold patterns, highlighting its Scottish heritage. The sophisticated typography and understated design convey a sense of luxury and tradition.

This elegant balance of simplicity and detail appeals to consumers who value high-quality, authentic shortbread, effectively positioning Walkers as a premium, culturally rich brand.

Step 2. Most popular cookie packaging models used by well-known brands

Based on the analysis of packaging for well-known brands in the first part, we found the following to be the most commonly used packaging models for biscuits. You can also choose one to start designing.

You can click on the model image and use the model for free.

Step 3. Get exclusive design inspiration.

We need to generate inspiration based on the client’s requirements. This step benefits from exposure to excellent designs. However, we can leverage AI-generated creativity to save time.

The next creative designs come from Packify, an AI packaging design website. You can also generate your own ideas by chatting with AI designers.

Design Requirements:

The product is chocolate chip cookies from the brand Coconut bar. The packaging style includes packaging design, minimalist, modern, and luxurious. The box type is pouches, and the color used is sky blue.

Design Requirements:

Balko offers cookies in a stylish packaging that is natural, luxurious, and cute. The box features colors like black, charcoal, gray, red, orange, pale pink, and others.

For more creative AI cookie packaging, please click here to view directly

In addition to AI being able to help you generate ideas, you can also find a wealth of cookies packaging ideas for reference on Packaging of the word.

Step 4. Start to Design a Cookie Packaging Mockup in 5 steps

4.1 – Write down all the requirments.

4.2 – Choose a model and creativity for reference to start the design.

4.3 – Search elements for cookies.

I will recommend the top 5 websites most commonly used by designers to find design materials.

1. Behance.
2. Dribbble.
3. Pinterest.
4. Awwwards.
5. MidJourney.

I found some materials that may be useful for our cookie packaging.

4.4 – Create the 3D mockup

Visit Pacdora website, and search for the cookies mockup (ID:601060).

Choose the right model and begin to design. Pacdora has a very user friendly interface so that you can get what you see. I will upload my design and see the effect of 3D mockup.

4.5 – Render the product

When your mockup graphic design is finished, you can click the 3D design button to enter the 3D designer for product rendering to obtain a realistic product shot, all without manufacturing physical products.

Quick tip: You can choose the background and color tones based on the packaging effect to enhance the shooting outcome.

Let’s take a loot at the render results. I think it’s really cool.

Step 5. See how the AI’s photo shooting results turn out

If you find the above 3D design software too complex, just try Packify’s AI Photoshoot feature to have AI directly create realistic renderings for you. I can say no one will have any trouble with this operation.

You only need to upload your mockup and choose a favorite background style, and let AI take care of the rest.

Let’s wait for the moment of surprise

Summary

Today, we created cookie packaging from scratch by researching popular designs and finding models online. We utilized Packify‘s AI to generate creative ideas and achieved a WYSIWYG design on Pacdora, a 3D packaging platform.

A strong design requires a solid background for effective presentation, whether through 3D software or AI. This ensures we obtain high-quality product photos for showcasing.

Subscribe Us, and tell us what’t the next product you want to design, we will write the tutorials for you.

FAQs on Designing Cookie Packaging

• What is the perfect packaging for cookies?
  Pouches are the best cookie packaging for freshness due to their high barrier properties, food-safe materials, and tight sealing capabilities.
  
• Where can I find a cookie packaging design ideas?
  You can find a lot of inspiration for cookie packaging on the Packify website.

• How can I incorporate branding into my cookie packaging ideas?
  Effective packaging, incorporating your brand’s logo, color scheme, and fonts, is key to marketing your business and connecting with customers.

• Are there any cost-effective cookie packaging ideas?
  Brown paper bags, along with eco-friendly tin packaging, jars, and cardboard tubes, are cost-effective and reusable packaging options that can be easily decorated.