How to Design A Stunning Cookie Packaging in 5 Steps with AI Tools

As a packaging designer, I always receive requests for snack packaging designs, and cookies have been a category where new packaging and creative ideas often emerge in recent years. Today, let's take a look at how a novice designer can create stunning cookie packaging designs following a tutorial with the help of AI tools.

Step 1. Analysis of the current top 5 best-selling cookie brands worldwide.

Before we start, let’s take a look at how the best cookie brands in the world design their packaging. The so-called “know thyself, know thy enemy” is to ensure victory.

No.1 – Oreo

Oreo’s packaging is instantly recognizable with its classic black and white color scheme and prominently displayed logo. This consistent branding ensures high visibility on shelves and reinforces the brand’s identity. The packaging features high-quality images of the cookies, making the product enticing to consumers. Oreo often incorporates playful and limited-edition themes, which create a sense of fun and urgency, appealing to a broad demographic by emphasizing togetherness and shared experiences.

No.2 – Chips Ahoy!

Chips Ahoy! uses bright blue packaging that stands out and conveys a lively, energetic feel. The design highlights large chocolate chip illustrations, emphasizing the product’s key feature of crunchy chocolate chips. Playful typography and clear images make the packaging attractive to both children and adults. Additionally, the resealable packaging adds practicality by ensuring freshness and convenience, appealing to on-the-go consumers and families looking for reliable, tasty snacks.

No.3 – Lotus Biscoff

Lotus Biscoff features elegant and minimalist packaging with a distinctive light brown color and a signature wheel logo, conveying a premium and sophisticated image. Gold accents enhance the luxurious feel, appealing to adults and connoisseurs seeking high-quality, gourmet cookies. The clean design reflects the brand’s European heritage and artisanal craftsmanship, attracting consumers who value authenticity and traditional flavors. This refined packaging effectively positions Lotus Biscoff as a distinguished and upscale choice.

No.4 – McVitie

The packaging of McVitie features a classic and timeless look, with red, white, and black as the main colors, showcasing its British tradition. The design displays clear images of the biscuits, emphasizing their texture and quality. This traditional aesthetic has built trust and loyalty among consumers seeking reliable and authentic products. Practical features such as resealable packaging highlight convenience and freshness, meeting daily needs and cementing McVitie’s reputation as a trusted long-standing brand.

No.5 – Walkers Shortbread

Walkers Shortbread utilizes classic and elegant packaging with a blue color scheme and intricate gold patterns, reflecting its Scottish heritage and craftsmanship. The sophisticated typography and understated design communicate a sense of luxury and tradition, appealing to consumers who appreciate high-quality, authentic shortbread. The balance of simplicity and detailed elements attracts those valuing both visual elegance and product excellence. This packaging effectively positions Walkers Shortbread as a premium, culturally rich brand.

Step 2. Most popular cookie packaging models used by well-known brands

Based on the analysis of packaging for well-known brands in the first part, we found the following to be the most commonly used packaging models for biscuits. You can also choose one to start designing.

You can click on the model image and use the model for free.

Step 3. Get exclusive design inspiration.

With the above analysis, we still need to generate inspiration according to the client’s requirements. This step cannot be helped by anyone unless you have seen a large number of excellent designs. However, now we can use AI-generated creativity based on the requirements, which may save us a lot of time.

The next creative designs come from Packify, an AI packaging design website. You can also generate your own ideas by chatting with AI designers.

Design Requirements:

The product is chocolate chip cookies from the brand Coconut bar. The packaging style includes packaging design, minimalist, modern, and luxurious. The box type is pouches, and the color used is sky blue.

Design Requirements:

The product is Cookies by the brand Balko. The packaging style includes Natural, Luxurious, and Cute. The box is designed for Cookie Packaging and features colors such as black, charcoal, gray, red, orange, pale pink, taupe, lavender gray, light gray, rose brown, sage green, pale turquoise, lilac, light pink, and beige.

For more creative AI cookie packaging, please click here to view directly

In addition to AI being able to help you generate ideas, you can also find a wealth of cookies packaging ideas for reference on Packaging of the word.

Step 4. Start to Design a Cookie Packaging Mockup in 5 steps

4.1 – Write down all the requirments.

4.2 – Choose a model and creativity for reference to start the design.

4.3 – Search elements for cookies.

I will recommend the top 5 websites most commonly used by designers to find design materials.

1. Behance. …
2. Dribbble. …
3. Pinterest. …
4. Awwwards. …
5. MidJourney.

I found some materials that may be useful for our cookie packaging.

4.4 – Create the 3D mockup

Visit Pacdora website, and search for the cookies mockup (ID:601060).

Choose the right model and begin to design. Pacdora has a very user friendly interface so that you can get what you see. I will upload my design and see the effect of 3D mockup.

4.5 – Render the product

When your mockup graphic design is finished, you can click the 3D design button to enter the 3D designer for product rendering to obtain a realistic product shot, all without manufacturing physical products.

Quick tip: You can choose the background and color tones based on the packaging effect to enhance the shooting outcome.

Let’s take a loot at the render results. I think it’s really cool.

Step 5. See how the AI’s photo shooting results turn out

If you find the above 3D design software too complex, just try Packify’s AI Photoshoot feature to have AI directly create realistic renderings for you. I can say no one will have any trouble with this operation.

You only need to upload your mockup and choose a favorite background style, and let AI take care of the rest.

Let’s wait for the moment of surprise

Summary

Today we demonstrated how to create a cookie packaging from scratch, which requires us to understand the popular cookie packaging designs on the market and be able to find the models they use on the Internet. We also utilized Packify’s AI creative ability to generate a large number of cookie creative ideas for us, and finally achieved a what-you-see-is-what-you-get design on Pacdora, a 3D packaging design website. A good design also relies on a good background to present a good effect image. Whether using 3D design software or AI, you can obtain a decent product photo.

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