How Young People Define Juice Packaging Trends

“I hope that Cadence will feel like a place where you know you’re going to find a great product you’ll use for a long time,kind of like your grandmother’s sweater or a stove that’s lasted decades.”

1.How ‘Dopamine Design’ Took Over Your TikTok Feed, Even in the World of Juice

Bright colors, bold fonts, and eye-popping patterns aren’t just aesthetic choices—they’re psychological triggers, engineered to light up your brain’s pleasure centers like a well-timed notification. This approach is particularly effective in attracting attention to products, such as a new line of vibrant juice packaging.

This type of packaging, common now in the juice aisle, is primarily hand-drawn, combined with eye-catching colors that can quickly capture people’s attention. Think of a brightly colored juice box, designed to stand out.

2.A Simple Detail Turns This New Toiletry Bag into a Brilliant Design, Just Like a Well-Designed Juice Bottle

In a recent news report, a designer Steph Hon mentioned that， “I hope that Cadence will feel like a place where you know you’re going to find a great product you’ll use for a long time,” she says. “Kind of like your grandmother’s sweater or a stove that’s lasted decades.”（Credits：fastcompany.com Read more）

Hon and her design team created The Parcel, a bag featuring a multidirectional magnetic strip that replaces zippers, offering easier cleaning and a satisfying suction sound when closed.

Young people today often engage in impulsive consumption due to the fast pace of life, yet there is a growing trend towards valuing durable, multifunctional products. Brands that offer versatile items can significantly enhance their influence and foster consumer loyalty. This is true in the realm of juice, where brands offering convenient and reliable packaging often have an advantage.

Just like Coca-Cola’s label design and color scheme, which is instantly recognizable, a great juice brand can also have a packaging that adapts seamlessly.

A versatile piece of clothing that pairs well with a hoodie and a blazer can attract diverse buyers, enhancing its appeal and sales potential. This is akin to a versatile juice that appeals to various demographics and occasions.

If the versatile clothing can also be worn alone or layered with various outerwear options, prepare the factory for increased demand and overtime production. Similarly, if a juice is popular enough, production must scale up.

3.Why the future of product design is all about how it feels

In a screen-dominated world, consumers are drawn to products that enhance meaningful physical interactions with technology. To design for the future, we should prioritize sensory experiences that foster lasting value and enjoyment. This idea extends to packaging as well, including how a juice container feels in hand（Credits：fastcompany.com Read more）

After people scan the QR code on the label, they can see various product information. You can also display interesting advertisements or write brand messages or greeting cards.

This packaging offers a great deal of interactivity and storytelling, allowing people to see different expressions.

Credits：fubiz.net

4.How to generate a brilliant design idea?

We can summarize the packaging styles favored by Generation Z youth as follows: creativity, minimalism, sustainability, color coordination, interactivity, storytelling, and portability. We can use a mathematical addition formula to inspire us, as illustrated in the example below.

1.Creative + Multifunctional

A yogurt made from goat’s milk, featuring a lid designed to resemble wool. What makes it even more appealing is the compartment inside, which comes with a spoon and a pack of nuts. After enjoying the yogurt, the container can be repurposed to store various items.

2.Creative +Eco-friendly

This packaging creatively combines design with sustainability by transforming into a shape resembling a leftover apple after being crushed. It serves as both a functional item and an artistic piece to be admired.
(Credits:megacurioso.com.br)

3.Creative + Interactivity

This designer was inspired by the way squirrels hide nuts in tree hollows, leading to the idea that people might unconsciously identify with squirrels when eating nuts. This concept resulted in a creative and interactive packaging design.
(Credits:megacurioso.com.br)

4.Vivid Colors

The image depicts a surreal architectural space with inviting smooth arches and stairs, blending cool and warm hues, suggesting that cross-industry color borrowing could be a promising idea.

5.Creativity + Personalization

Using an eraser as an example, design the packaging to resemble a human face, with the upper part transformed into black hair. Since each person uses an eraser in different ways, the final “hairstyle” of the eraser will also vary.

(Credits:pinterest.com)

5.AI-assisted Design Methodologies

Although AI-generated packaging is not yet ready for direct consumer use, it serves as an important tool for designers to gain inspiration and improve efficiency.Here are a few AI design tools priced under $10.

1.Packify.ai（$9.9/month)

Packify.ai is an AI-powered platform that enables users to quickly create custom packaging designs, perfect for businesses, designers, and e-commerce entrepreneurs.

2.Canva ($10/month)

Canva’s designs may lack the complexity needed for intricate packaging compared to specialized design tools.

3.pixlr ($3.44/month)

Pixlr is a versatile, browser-based design tool with powerful editing features, supporting various formats like PSD and functioning seamlessly across devices.

4.OpenArt($7/month)

OpenArt.ai is an AI-powered design tool that allows users to generate and customize artwork using AI algorithms.

5.Krea.ai ($10/month)

Krea.ai is an AI-powered tool that helps artists and designers generate diverse visual content from textual prompts.

Conclusion

The packaging styles and forms favored by Generation Z are emerging as a trend for the future, as this demographic gradually gains purchasing power and shows a strong willingness to consume.

Techniques discussed in this article include:

• Following the trend of “dopamine” colors to create eye-catching packaging.
• Considering the durability and timelessness of design.
• Focusing on the sensory perspective that product packaging brings to consumers as a new trend.
• A straightforward approach to inspiration—Randomly combine different styles
• Flexibly use AI to improve design efficiency.

Subscribe to us, and we’ll share more creative ideas with you!

Frequently Asked Questions

• What kind of juice packaging are young people most attracted to right now?
  Young people are currently drawn to juice packaging that is vibrant, sustainable, and convenient. They often prefer designs that feel modern and unique, rather than traditional styles seen in many juice products.
• Are there specific colors or patterns that resonate with younger generations when it comes to juice packaging?
  Patterns that are minimalist yet eye-catching are also favored. Think vibrant gradients, abstract shapes, or even hand-drawn elements – anything that makes a juice stand out.
• How important is sustainability to young consumers when choosing a juice?
  Sustainability is very important. Young people are increasingly conscious about the environmental impact of their purchases. They often look for juice brands that use eco-friendly packaging materials, like recyclable or biodegradable containers.